Happy Thursday Everyone,
The weekend (and WASTECON 2010) is just around the corner! It’s been hectic around the SWANA office but that won’t stop us from bringing you the latest updates and interviews.
Our post today features Cathie Chavez-Morris, Project Manager for the Multifamily Residential Recycling Program and Environmental Specialist II for the City of Los Angeles. Her session on “Creating a Blue Bin Buzz: Effective Outreach Tools” will take place on Monday, August 16 at 2:00 p.m.
Cathie, what can attendees expect to take away from your session/course?
The attendees will take away a greater understanding of how to use social media marketing tools to engage the public. We will cover Facebook, Twitter, Googlemaps and U-Stream. I will also give some information on redeveloping print materials based on surveys.
Why is this session/training important to solid waste professionals?
A Pew Research Center report identified that one-third of Baby Boomers (46-64 years old) use text messaging daily, have a social networking profile, and mainly get their news from the internet. These tools aren't just for reaching out to Generation X and Generation Y. Pew Research Center, "Millennials: A Portrait of Generation Next", February 2010
How do you think WASTECON attendees will benefit from the collocation with the American Public Works Association?
This is a great opportunity to further emphasize the importance of private and public partnerships related to waste resources.
What are you most looking forward to at this year’s WASTECON?
I’m very interested in the alternative technology and organic waste workshops. Plus, the Fenway mixer sounds like loads of fun! Go Red Sox!
With a passion for Recycling (and the Red Sox), Cathie’s session is sure to be interesting and informative! Don’t miss out on this—or any of our many sessions taking place at WASTECON 2010. Register now to save $200.
Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts
Thursday, July 22, 2010
Monday, January 25, 2010
Use of Social Marketing and Social Media to Promote Recycling in NC on a Shoestring Budget
Note: The article below was submitted by Kelley Dennings for posting on this blog.
My agency, the North Carolina Division of Pollution Prevention and Environmental Assistance (DPPEA), utilizes three social marketing campaigns. The Recycle Guys campaign was adopted from South Carolina in 2000. We recommend recycling coordinators use it for Pre-K through 8th grade. In 2005, the Division created RE3.org via an Environmental Protection Agency grant. The audience for RE3.org is high schoolers, college students and 20 something adults. Lastly, we are embarking on a new campaign called Recycle More NC. It will focus on educating 35-55 year olds.
The communication strategies for each campaign vary slightly based on the audience. Recycle Guys are used on children’s cable television channels and through the school system. RE3.org utilizes some cable television ads, social media, athletic events and radio advertisements. The Recycle More NC campaign will involve some cable television, newspaper, radio and truck advertisements.
We have been using social media for the RE3.org campaign for over three years. Our blog, YouTube and MySpace account were all created in 2006. In 2007 we began using Facebook and Flickr. Our newest craze is now Twitter and LinkedIn. Join me at SWANA's Thinking Outside the Blue Box Conference for an overview of these social media components, our lessons learned, tracking performance and a how-to on getting started.
Kelley Dennings
Education and Outreach Project Manager
NC DENR, Division of Pollution Prevention and Environmental Assistance
1639 Mail Service Center, Raleigh, NC 27699-1639
919-355-8102
http://www.RecycleGuys.org, http://www.RE3.org
My agency, the North Carolina Division of Pollution Prevention and Environmental Assistance (DPPEA), utilizes three social marketing campaigns. The Recycle Guys campaign was adopted from South Carolina in 2000. We recommend recycling coordinators use it for Pre-K through 8th grade. In 2005, the Division created RE3.org via an Environmental Protection Agency grant. The audience for RE3.org is high schoolers, college students and 20 something adults. Lastly, we are embarking on a new campaign called Recycle More NC. It will focus on educating 35-55 year olds.
The communication strategies for each campaign vary slightly based on the audience. Recycle Guys are used on children’s cable television channels and through the school system. RE3.org utilizes some cable television ads, social media, athletic events and radio advertisements. The Recycle More NC campaign will involve some cable television, newspaper, radio and truck advertisements.
We have been using social media for the RE3.org campaign for over three years. Our blog, YouTube and MySpace account were all created in 2006. In 2007 we began using Facebook and Flickr. Our newest craze is now Twitter and LinkedIn. Join me at SWANA's Thinking Outside the Blue Box Conference for an overview of these social media components, our lessons learned, tracking performance and a how-to on getting started.
Kelley Dennings
Education and Outreach Project Manager
NC DENR, Division of Pollution Prevention and Environmental Assistance
1639 Mail Service Center, Raleigh, NC 27699-1639
919-355-8102
http://www.RecycleGuys.org, http://www.RE3.org
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