Good Afternoon Everyone,
WASTECON2010 is a little more than a week away! As we reach the final stretch of preparing for this exciting event, we continue to bring you the latest updates and special interviews with this year’s speakers.
Today’s post features Dr. Adam Read, AEA’s Knowledge Leader for Waste Management & Resource Efficiency. Dr. Read will be presenting two sessions on Sunday, August 15: Using Door to Door Advisory Teams to Help The Public Take Responsibility for Their Waste & Recyclables at 2:00 p.m., and The Role of PR and Stakeholder Partnerships in Positively Changing Recycling Performance & Behaviour in the UK at 3:30 p.m.
Adam, what can attendees expect to take away from your session/course?
Attendees will gain insight on how to effectively plan and use outreach programs (in particular door to door campaigns) to build community ownership of waste strategies and new services and to ensure that new infrastructure is working effectively from day 1.
Why is this session important to solid waste professionals?
We are no longer an industry of engineers; We must understand how to engage effectively with target audiences and design services & solutions that meet customer requirements. Without appreciation of public needs, new recycling programs will always fail to deliver.
How do you think WASTECON attendees will benefit from the collocation with the American Public Works Association?
This is an excellent opportunity for two of the U.S.’s largest associations and trade shows to work more closely together on a topic that is growing in importance – just look at the climate change agenda and you can see how we are all facing a resources revolution. As a speaker, I am looking forward to meeting people from both associations who represent my core target audience – municipal waste managers – as they are being tasked with saving the environment, protecting communities and delivering to budget – a tough ask and I think I can help.
What are you most looking forward to at this year’s WASTECON?
I am looking forward to the breadth of speakers, exhibitors and attendees. I am also looking forward to gaining a better understanding of the US waste management sector and getting to share some of my own personal experiences from Europe. Learning is a beautiful thing.
Well-said, Dr. Read! WASTECON 2010 is almost here. Are you ready? Make sure to check WASTECON.org for the most up-to-date information on speakers and schedules.
Showing posts with label Recycling. Show all posts
Showing posts with label Recycling. Show all posts
Tuesday, August 3, 2010
Thursday, July 22, 2010
Creating a Blue Bin Buzz
Happy Thursday Everyone,
The weekend (and WASTECON 2010) is just around the corner! It’s been hectic around the SWANA office but that won’t stop us from bringing you the latest updates and interviews.
Our post today features Cathie Chavez-Morris, Project Manager for the Multifamily Residential Recycling Program and Environmental Specialist II for the City of Los Angeles. Her session on “Creating a Blue Bin Buzz: Effective Outreach Tools” will take place on Monday, August 16 at 2:00 p.m.
Cathie, what can attendees expect to take away from your session/course?
The attendees will take away a greater understanding of how to use social media marketing tools to engage the public. We will cover Facebook, Twitter, Googlemaps and U-Stream. I will also give some information on redeveloping print materials based on surveys.
Why is this session/training important to solid waste professionals?
A Pew Research Center report identified that one-third of Baby Boomers (46-64 years old) use text messaging daily, have a social networking profile, and mainly get their news from the internet. These tools aren't just for reaching out to Generation X and Generation Y. Pew Research Center, "Millennials: A Portrait of Generation Next", February 2010
How do you think WASTECON attendees will benefit from the collocation with the American Public Works Association?
This is a great opportunity to further emphasize the importance of private and public partnerships related to waste resources.
What are you most looking forward to at this year’s WASTECON?
I’m very interested in the alternative technology and organic waste workshops. Plus, the Fenway mixer sounds like loads of fun! Go Red Sox!
With a passion for Recycling (and the Red Sox), Cathie’s session is sure to be interesting and informative! Don’t miss out on this—or any of our many sessions taking place at WASTECON 2010. Register now to save $200.
The weekend (and WASTECON 2010) is just around the corner! It’s been hectic around the SWANA office but that won’t stop us from bringing you the latest updates and interviews.
Our post today features Cathie Chavez-Morris, Project Manager for the Multifamily Residential Recycling Program and Environmental Specialist II for the City of Los Angeles. Her session on “Creating a Blue Bin Buzz: Effective Outreach Tools” will take place on Monday, August 16 at 2:00 p.m.
Cathie, what can attendees expect to take away from your session/course?
The attendees will take away a greater understanding of how to use social media marketing tools to engage the public. We will cover Facebook, Twitter, Googlemaps and U-Stream. I will also give some information on redeveloping print materials based on surveys.
Why is this session/training important to solid waste professionals?
A Pew Research Center report identified that one-third of Baby Boomers (46-64 years old) use text messaging daily, have a social networking profile, and mainly get their news from the internet. These tools aren't just for reaching out to Generation X and Generation Y. Pew Research Center, "Millennials: A Portrait of Generation Next", February 2010
How do you think WASTECON attendees will benefit from the collocation with the American Public Works Association?
This is a great opportunity to further emphasize the importance of private and public partnerships related to waste resources.
What are you most looking forward to at this year’s WASTECON?
I’m very interested in the alternative technology and organic waste workshops. Plus, the Fenway mixer sounds like loads of fun! Go Red Sox!
With a passion for Recycling (and the Red Sox), Cathie’s session is sure to be interesting and informative! Don’t miss out on this—or any of our many sessions taking place at WASTECON 2010. Register now to save $200.
Thursday, June 24, 2010
Collection Case Studies
WASTECON 2010 is going to be bigger than ever in Boston with over 200 speakers and an extra two days of bonus technical sessions, including a special session on “Collection Case Studies,” on Tuesday, August 17th.
Vince Trimboli, Community Relations Supervisor, City of Boise Public Works Department, tells us what attendees can learn from this special session and why he is looking forward to this year’s collocated event.
Vince, what can attendees expect to take away from your session?
An understanding of what outreach resources a medium sized city needs to accomplish a very successful rollout of a brand new trash and recycling program, while getting as much bang for your buck. We changed from a blue bin/single stream system to a wheeled cart/no-sort system and for trash we went from one price/essentially put whatever you want at the curb to a variable rate/wheeled trash cart. Our post roll out survey showed 90-plus percent approval for both programs. While we didn't reinvent the wheel with most of our ideas, we combined several approaches successfully. To get the best use of our money, we built a program/brand which will serve us for many years to come.
Why is this session important to solid waste professionals?
This will help communities who are looking to make changes, large or small, with their trash and recycling programs. I think we had some pretty good ideas and they are very replicable.
How do you think WASTECON attendees will benefit from the collocation with the American Public Works Association?
It will be an opportunity to learn about how the two industries blend from how important proper solid waste protection is to water quality to how the approaches to market each industry can be adapted and used by both.
What are you most looking forward to at this year’s WASTECON?
I'm looking forward to learning from the best practical thinkers in our industry and using the knowledge to continue to make Boise such a great place to live, work and play.
Boston is a great place for friends and family! Bring your spouse or guests to the conference and enjoy one of our networking events together. This year, we are excited to announce Fenway Park, Home of the Boston Red Sox, as the venue for our Monday Night Networking Event. Attendees will have commanding views of the playing field, where Ted William’s longest home run landed, while enjoying live music, dancing, games and raffles accompanied by a ballpark menu including beer, wine and soft drinks. Don’t miss out, register now at www.WASTECON.org.
Vince Trimboli, Community Relations Supervisor, City of Boise Public Works Department, tells us what attendees can learn from this special session and why he is looking forward to this year’s collocated event.
Vince, what can attendees expect to take away from your session?
An understanding of what outreach resources a medium sized city needs to accomplish a very successful rollout of a brand new trash and recycling program, while getting as much bang for your buck. We changed from a blue bin/single stream system to a wheeled cart/no-sort system and for trash we went from one price/essentially put whatever you want at the curb to a variable rate/wheeled trash cart. Our post roll out survey showed 90-plus percent approval for both programs. While we didn't reinvent the wheel with most of our ideas, we combined several approaches successfully. To get the best use of our money, we built a program/brand which will serve us for many years to come.
Why is this session important to solid waste professionals?
This will help communities who are looking to make changes, large or small, with their trash and recycling programs. I think we had some pretty good ideas and they are very replicable.
How do you think WASTECON attendees will benefit from the collocation with the American Public Works Association?
It will be an opportunity to learn about how the two industries blend from how important proper solid waste protection is to water quality to how the approaches to market each industry can be adapted and used by both.
What are you most looking forward to at this year’s WASTECON?
I'm looking forward to learning from the best practical thinkers in our industry and using the knowledge to continue to make Boise such a great place to live, work and play.
Boston is a great place for friends and family! Bring your spouse or guests to the conference and enjoy one of our networking events together. This year, we are excited to announce Fenway Park, Home of the Boston Red Sox, as the venue for our Monday Night Networking Event. Attendees will have commanding views of the playing field, where Ted William’s longest home run landed, while enjoying live music, dancing, games and raffles accompanied by a ballpark menu including beer, wine and soft drinks. Don’t miss out, register now at www.WASTECON.org.
Monday, January 25, 2010
Use of Social Marketing and Social Media to Promote Recycling in NC on a Shoestring Budget
Note: The article below was submitted by Kelley Dennings for posting on this blog.
My agency, the North Carolina Division of Pollution Prevention and Environmental Assistance (DPPEA), utilizes three social marketing campaigns. The Recycle Guys campaign was adopted from South Carolina in 2000. We recommend recycling coordinators use it for Pre-K through 8th grade. In 2005, the Division created RE3.org via an Environmental Protection Agency grant. The audience for RE3.org is high schoolers, college students and 20 something adults. Lastly, we are embarking on a new campaign called Recycle More NC. It will focus on educating 35-55 year olds.
The communication strategies for each campaign vary slightly based on the audience. Recycle Guys are used on children’s cable television channels and through the school system. RE3.org utilizes some cable television ads, social media, athletic events and radio advertisements. The Recycle More NC campaign will involve some cable television, newspaper, radio and truck advertisements.
We have been using social media for the RE3.org campaign for over three years. Our blog, YouTube and MySpace account were all created in 2006. In 2007 we began using Facebook and Flickr. Our newest craze is now Twitter and LinkedIn. Join me at SWANA's Thinking Outside the Blue Box Conference for an overview of these social media components, our lessons learned, tracking performance and a how-to on getting started.
Kelley Dennings
Education and Outreach Project Manager
NC DENR, Division of Pollution Prevention and Environmental Assistance
1639 Mail Service Center, Raleigh, NC 27699-1639
919-355-8102
http://www.RecycleGuys.org, http://www.RE3.org
My agency, the North Carolina Division of Pollution Prevention and Environmental Assistance (DPPEA), utilizes three social marketing campaigns. The Recycle Guys campaign was adopted from South Carolina in 2000. We recommend recycling coordinators use it for Pre-K through 8th grade. In 2005, the Division created RE3.org via an Environmental Protection Agency grant. The audience for RE3.org is high schoolers, college students and 20 something adults. Lastly, we are embarking on a new campaign called Recycle More NC. It will focus on educating 35-55 year olds.
The communication strategies for each campaign vary slightly based on the audience. Recycle Guys are used on children’s cable television channels and through the school system. RE3.org utilizes some cable television ads, social media, athletic events and radio advertisements. The Recycle More NC campaign will involve some cable television, newspaper, radio and truck advertisements.
We have been using social media for the RE3.org campaign for over three years. Our blog, YouTube and MySpace account were all created in 2006. In 2007 we began using Facebook and Flickr. Our newest craze is now Twitter and LinkedIn. Join me at SWANA's Thinking Outside the Blue Box Conference for an overview of these social media components, our lessons learned, tracking performance and a how-to on getting started.
Kelley Dennings
Education and Outreach Project Manager
NC DENR, Division of Pollution Prevention and Environmental Assistance
1639 Mail Service Center, Raleigh, NC 27699-1639
919-355-8102
http://www.RecycleGuys.org, http://www.RE3.org
Wednesday, December 2, 2009
SWANA Works to Advance Recycling
John H. Skinner, Ph.D., SWANA Executive Director and CEO
On November 15th, millions of Americans celebrated the 14th anniversary of America Recycles Day and pledged to increase their recycling habits at home and work and to buy products made with recycled materials. Looking back over the past few decades, recycling progress has been significant, with the national recycling rate increasing from less than 10% in the 1980s to over 33% today. During that period, tens of thousands of community recycling programs were established across the country. However, even with this progress, this is a time of uncertainty for the recycling movement in North America. The precipitous decline in recycled commodity prices that started a year ago has adversely affected the economics of many local recycling programs. While prices are improving, communities continue to find it difficult to expand their recycling efforts during this period of economic downturn and significant cuts in municipal budgets.
At the same time, some of the national recycling associations are working through a period of significant change and are facing challenges of their own. The National Recycling Coalition (NRC), a leader in the recycling movement over the past 30 years is struggling to reduce its debt and reorganize its programs to avoid bankruptcy. Keep America Beautiful (KAB) has stepped forward to continue some of NRC’s prior efforts and is working to provide better recycling support to its extensive affiliate network. The newly established Recycling Organizations of North America (RONA) has shouldered the ambitious goal of attempting to link together grassroots recycling programs across the country.
SWANA has communicated its willingness and interest to continue to work cooperatively with all recycling organizations to advance recycling in North America. We believe that we are facing an unprecedented opportunity to make recycling a cornerstone of the international efforts to mitigate global warming and to reduce the dependence on non-renewable energy. In addition, we believe that recycling can be advanced by strengthening its connection to community development goals, job creation and green manufacturing efforts. Now more than ever, it is imperative for the national recycling associations to work together on some of these common challenges and opportunities.
We believe that we have some unique strengths and resources that can compliment and help the other members of the recycling community. We pledge to continue our bedrock efforts related to recycling training, education, certification, research and advocacy in order to assist our members in carrying out effective recycling programs in their communities. SWANA will continue to work to advance recycling in North America through the following programs.
Training, Education and Certification
On November 15th, millions of Americans celebrated the 14th anniversary of America Recycles Day and pledged to increase their recycling habits at home and work and to buy products made with recycled materials. Looking back over the past few decades, recycling progress has been significant, with the national recycling rate increasing from less than 10% in the 1980s to over 33% today. During that period, tens of thousands of community recycling programs were established across the country. However, even with this progress, this is a time of uncertainty for the recycling movement in North America. The precipitous decline in recycled commodity prices that started a year ago has adversely affected the economics of many local recycling programs. While prices are improving, communities continue to find it difficult to expand their recycling efforts during this period of economic downturn and significant cuts in municipal budgets.
At the same time, some of the national recycling associations are working through a period of significant change and are facing challenges of their own. The National Recycling Coalition (NRC), a leader in the recycling movement over the past 30 years is struggling to reduce its debt and reorganize its programs to avoid bankruptcy. Keep America Beautiful (KAB) has stepped forward to continue some of NRC’s prior efforts and is working to provide better recycling support to its extensive affiliate network. The newly established Recycling Organizations of North America (RONA) has shouldered the ambitious goal of attempting to link together grassroots recycling programs across the country.
SWANA has communicated its willingness and interest to continue to work cooperatively with all recycling organizations to advance recycling in North America. We believe that we are facing an unprecedented opportunity to make recycling a cornerstone of the international efforts to mitigate global warming and to reduce the dependence on non-renewable energy. In addition, we believe that recycling can be advanced by strengthening its connection to community development goals, job creation and green manufacturing efforts. Now more than ever, it is imperative for the national recycling associations to work together on some of these common challenges and opportunities.
We believe that we have some unique strengths and resources that can compliment and help the other members of the recycling community. We pledge to continue our bedrock efforts related to recycling training, education, certification, research and advocacy in order to assist our members in carrying out effective recycling programs in their communities. SWANA will continue to work to advance recycling in North America through the following programs.
Training, Education and Certification
SWANA prides itself on its cutting edge training program. We will continue to put forward new and updated courses targeted at recycling professionals.
- The Manager of Recycling Systems Training Course
This course, updated with additional new information in May 2009, covers the planning, developing, marketing, funding, contracting and managing of recycling programs. This includes collection, processing, end-use standards, and protection of human health and the environment. This course prepares students to become a Certified Recycling Manager by taking and passing the Recycling Systems Certification exam. - The Managing Composting Programs Certification Training Course
This newly updated course, given for the first time in September 2009, prepares students for the SWANA/ United States Composting Council Certification Exam and covers composting lawn, wood, food and agricultural materials and the planning, design and operation of composting facilities. - The Managing Construction & Demolition Debris Training Course
Updated in December 2008, this course covers the basics of managing construction and demolition materials, including definition, composition, recycling, environment and human safety issues. This course prepares students for the SWANA/Construction Materials Recycling Association (CMRA) C&D Certification.
Annual Recycling Symposium and Conference
For over 10 years SWANA has put on an annual recycling and special waste symposium entitled Thinking Outside the Blue Box. This symposium encourages innovation in recycling and special waste management by going beyond typical curbside programs and focuses extensively on recycling, composting, product stewardship and special waste issues. The Winter Training Center held in conjunction with the symposium, offers a variety of SWANA recycling training courses and certification exams. This year’s symposium will be held on February 8-13, 2010 in Charlotte, NC. For more information see: http://www.thinkingoutsidethebluebox.org/.
SWANA’s Annual Conference and Equipment Exhibition, WASTECON®, will continue to include recycling education and training as a special theme along with other aspects of integrated solid waste management. This year’s WASTECON® will be held in Boston, MA on August 15-17, co-located with the APWA Annual Conference and Exhibition. For more information on WASTECON® see http://www.wastecon.org/.
The SWANA Recycling and Special Waste Technical Division
SWANA has seven Technical Divisions which provide opportunities for our members to meet, interact and share information with other professionals specializing in various aspects of solid waste management. As our second largest Technical Division with over 600 members, the Recycling and Special Waste Division actively works to advance recycling, composting and special waste practices and to reduce waste. The Division members plan and put on the annual symposium and conference programs, develop and teach the various recycling training courses, participate in regulatory and legislative advocacy efforts and engage in many networking and information sharing efforts.
Recycling Research
In its 9th year, SWANA’s Applied Research Foundation carries out collectively-funded and defined applied research projects that address pressing solid waste management issues. The Foundation has produced many research reports that are available to SWANA members and the general public for free or at nominal prices. Research reports in the recycling area include: Curbside Collection of Residential Food Waste, Recycling and Disposal of Discarded Consumer Electronics, Markets for Recovered C&D Materials, Separation of Food Wastes from Multi Family Buildings and Dual Collection of MSW and Yard Wastes. The Foundation’s research results have reached tens of thousands of solid waste professionals through publication in MSW Management and Resource Recycling Magazines.
Excellence Awards
SWANA’s Excellence Awards Program recognizes outstanding solid waste and recycling programs and facilities that advance environmentally and economically sound practices through effective technologies and processes in system design and operations, proactive worker and community health and safety, and successful public education and outreach. SWANA provides Gold, Silver and Bronze awards in 13 categories including composting, public education, recycling and integrated solid waste management.
Recycling Advocacy
The goal of SWANA’s advocacy program is to represent the interests of the solid waste and recycling professions by being a proactive advocate of environmentally and economically sound solid waste legislation and regulations. SWANA monitors state, provincial and federal legislative and regulatory activity to keep our members informed of issues pertinent to the municipal solid waste and recycling field and develops quarterly reports on litigation and legislation. SWANA works with outside groups, coalitions, legislators, and agencies to advance our legislative and regulatory goals. In the recycling area, SWANA has endorsed tax credits and accelerated depreciation for recycling equipment, tax free bonds for recycling facility financing, and state and federal grant funding for local recycling programs.
Get involved with SWANA and its 8,000 members and 45 Chapters in the US, Canada and the Caribbean as we work to advance recycling through a full and extensive catalog of training, education, certification, advocacy, research and recognition programs. There is no better time to join the leading association for solid waste professionals to advance both recycling and your career. Send me your ideas. What else can SWANA do to help its members advance recycling in communities throughout North America?
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