Landfill Reuse

Happy July 1st Everyone,

We are now only 46 days away from WASTECON!! As the event gets closer, we will continue to bring you the latest updates and exclusive interviews with our speakers and faculty members. Today's post features an interview with W. Michael Brinchek, Project Engineer at CDM.

Michael will be presenting a session on Tuesday, August 17th from 9:00 am - 10 am on Landfill Reuse.

Michael, what can attendees expect to take away from your session?

My session will discuss the possibilities for long term development of a solid waste facility beyond disposal or treatment. Although the presentation will focus on the transformation of a landfill into a park, there are opportunities for redevelopment, and as land becomes more valuable and sustainability becomes more mainstream, the need to create a long-term asset will continue to grow.

Why is this session important to solid waste professionals?

It challenges the solid waste professional to look beyond the disposal or treatment unit and create a long term development master plan that will be a long-lasting resource for the community.

How do you think WASTECON attendees will benefit from the collocation with the American Public Works Association?

APWA brings together top level Directors, Department Heads and Executives to share innovative ideas and explore new ideas for sustainability in public works. I believe this presentation exemplifies this idea by taking a closed landfill facility and creating a park for public use in the heart of one of our regions fastest growing communities.

What are you most looking forward to at this year’s WASTECON?

By collocating these two events, the different perspectives from both organizations can be shared and hopefully the transfer of knowledge between these two groups can be a benefit everyone.

This is just one of over 70 sessions at this year's event. Register now for access to the collocated show floor, an opening reception featuring a live and local blues band, 200+ dynamic speakers and a great opportunity to network with other solid waste professionals.

High Energy from Orlando

It was great to see so many of you at NAWTEC last week in Orlando! There's some exciting things happening in the world of Waste-to-Energy and Alternative Technologies and SWANA members are out in front paving the way! The economic and political climate is rich with new developments. There's a lot of activity happening in the WTE Technical Division as well as in SWANA's Applied Research Foundation's WTE Group.

It's not too late for you to get involved! If you're already a member of the WTE Technical Division, contact us to participate in our upcoming projects. If you're not a division member yet, click Join Us! Your organization may also want to subscribe and participate in the Applied Research Foundation's WTE Group. For just 1 penny per ton of solid waste processed, you can become an ARF Subscriber.

Let me know what you and your organization are working on in terms of Waste to Energy by commenting below.

Thanks,

Meri Beth Wojtaszek
Director of Education & Marketing

Use of Social Marketing and Social Media to Promote Recycling in NC on a Shoestring Budget

Note: The article below was submitted by Kelley Dennings for posting on this blog.

My agency, the North Carolina Division of Pollution Prevention and Environmental Assistance (DPPEA), utilizes three social marketing campaigns. The Recycle Guys campaign was adopted from South Carolina in 2000. We recommend recycling coordinators use it for Pre-K through 8th grade. In 2005, the Division created RE3.org via an Environmental Protection Agency grant. The audience for RE3.org is high schoolers, college students and 20 something adults. Lastly, we are embarking on a new campaign called Recycle More NC. It will focus on educating 35-55 year olds.

The communication strategies for each campaign vary slightly based on the audience. Recycle Guys are used on children’s cable television channels and through the school system. RE3.org utilizes some cable television ads, social media, athletic events and radio advertisements. The Recycle More NC campaign will involve some cable television, newspaper, radio and truck advertisements.

We have been using social media for the RE3.org campaign for over three years. Our blog, YouTube and MySpace account were all created in 2006. In 2007 we began using Facebook and Flickr. Our newest craze is now Twitter and LinkedIn. Join me at SWANA's Thinking Outside the Blue Box Conference for an overview of these social media components, our lessons learned, tracking performance and a how-to on getting started.

Kelley Dennings

Education and Outreach Project Manager
NC DENR, Division of Pollution Prevention and Environmental Assistance
1639 Mail Service Center, Raleigh, NC 27699-1639
919-355-8102
http://www.RecycleGuys.org, http://www.RE3.org