Friday, October 19, 2007

Using Partnerships to Effectivley Reach Citizens

This Thursday afternoon session really provided some great tips to improve recycling participation!

Steve Thompson with Curbside Value Partnership, stompson@recyclecurbside.org provided valuable information on curbside recycling participation. He said about half of citizens have access to recycling, but only half of those folks recycle. So, that said, only about one-fourth of citizens across the United States recycle through their curbside program. Let see if we can change that statistic.

His organization provides a free recycling communicator's tool box. Go to their Web site at www.recyclecurbside.org. Not only will you find the communicator's tool box, you'll also find free public service announcements in English and Spanish that can be modified with your city's contact information.

Also, any organization promoting curbside recycling must provide continuous public education. Steve estimates that $1 per household should be spent on recycling education. He also told conference attendees to spend $2 0r $3 per household on recycling education if the program has changed or improved dramatically! He added it was the most valuable money spent to increase recycling rates. Not only were more people recycling, but the volume in each bin also increased!

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