Waste & Recyclables with Dr. Adam Read

Good Afternoon Everyone,

WASTECON2010 is a little more than a week away! As we reach the final stretch of preparing for this exciting event, we continue to bring you the latest updates and special interviews with this year’s speakers.

Today’s post features Dr. Adam Read, AEA’s Knowledge Leader for Waste Management & Resource Efficiency. Dr. Read will be presenting two sessions on Sunday, August 15: Using Door to Door Advisory Teams to Help The Public Take Responsibility for Their Waste & Recyclables at 2:00 p.m., and The Role of PR and Stakeholder Partnerships in Positively Changing Recycling Performance & Behaviour in the UK at 3:30 p.m.

Adam, what can attendees expect to take away from your session/course?

Attendees will gain insight on how to effectively plan and use outreach programs (in particular door to door campaigns) to build community ownership of waste strategies and new services and to ensure that new infrastructure is working effectively from day 1.

Why is this session important to solid waste professionals?

We are no longer an industry of engineers; We must understand how to engage effectively with target audiences and design services & solutions that meet customer requirements. Without appreciation of public needs, new recycling programs will always fail to deliver.

How do you think WASTECON attendees will benefit from the collocation with the American Public Works Association?

This is an excellent opportunity for two of the U.S.’s largest associations and trade shows to work more closely together on a topic that is growing in importance – just look at the climate change agenda and you can see how we are all facing a resources revolution. As a speaker, I am looking forward to meeting people from both associations who represent my core target audience – municipal waste managers – as they are being tasked with saving the environment, protecting communities and delivering to budget – a tough ask and I think I can help.

What are you most looking forward to at this year’s WASTECON?

I am looking forward to the breadth of speakers, exhibitors and attendees. I am also looking forward to gaining a better understanding of the US waste management sector and getting to share some of my own personal experiences from Europe. Learning is a beautiful thing.

Well-said, Dr. Read! WASTECON 2010 is almost here. Are you ready? Make sure to check WASTECON.org for the most up-to-date information on speakers and schedules.