Creating a Blue Bin Buzz

Happy Thursday Everyone,

The weekend (and WASTECON 2010) is just around the corner! It’s been hectic around the SWANA office but that won’t stop us from bringing you the latest updates and interviews.

Our post today features Cathie Chavez-Morris, Project Manager for the Multifamily Residential Recycling Program and Environmental Specialist II for the City of Los Angeles. Her session on “Creating a Blue Bin Buzz: Effective Outreach Tools” will take place on Monday, August 16 at 2:00 p.m.

Cathie, what can attendees expect to take away from your session/course?

The attendees will take away a greater understanding of how to use social media marketing tools to engage the public. We will cover Facebook, Twitter, Googlemaps and U-Stream. I will also give some information on redeveloping print materials based on surveys.

Why is this session/training important to solid waste professionals?

A Pew Research Center report identified that one-third of Baby Boomers (46-64 years old) use text messaging daily, have a social networking profile, and mainly get their news from the internet. These tools aren't just for reaching out to Generation X and Generation Y. Pew Research Center, "Millennials: A Portrait of Generation Next", February 2010

How do you think WASTECON attendees will benefit from the collocation with the American Public Works Association?

This is a great opportunity to further emphasize the importance of private and public partnerships related to waste resources.

What are you most looking forward to at this year’s WASTECON?

I’m very interested in the alternative technology and organic waste workshops. Plus, the Fenway mixer sounds like loads of fun! Go Red Sox!

With a passion for Recycling (and the Red Sox), Cathie’s session is sure to be interesting and informative! Don’t miss out on this—or any of our many sessions taking place at WASTECON 2010. Register now to save $200.